Brand Inc Asia

Brand Inc Asia

A decade ago, Elaine founded Brand Inc. armed with only her laptop, a passion to provide effective, cost-efficient public relations and communications strategies. A consummate writer at heart with a flaming passion in PR, Elaine now sits at the helm of Brand Incorporated, utilising her expertise in spotting engaging, newsworthy angles, and her treasure trove of experience in journalism and communications to coordinate her team into delivering communications strategies that can be delivered and mapped to the growth and development of the companies or brands the agency works with. Her previous work in the National Skin Centre, and experience with clients such as Wacoal, Hugo Boss, Meiji Seika, BASF and I Nuovi bolstered her specialisation in fields of Medical, Health and Beauty, as well as Lifestyle PR. By invitation, she has also expanded Brand Inc.'s presence to undertake projects in Hong Kong and Kuala Lumpur in recent years. When she is not shuttling between Singapore and Malaysia, or spending time with her husband and two-year-old daughter, Elaine makes sure to put in time into actively contributing to society. She is very involved in community services and has been conferred a Special Service Award by the Rotary Club of Changi, an Appreciation Award by ITE Central College (Bishan), and an Appreciation Award by the Singapore Zoological Gardens for her tireless efforts. She also provides pro-bono PR expertise to not-for-profit organisation such as Breast Cancer Foundation, Eco Singapore and the Camerata Chamber Orchestra.

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Brand Inc Asia Free Articles

Top 5 Events in Singapore to Wrap Up 2017

2017 has been an eventful year for Singapore. The country hosted a fair share of monumental and world-class events which include the Britney Spears concert, Ultra Singapore, the World Gourmet Summit, the Grand Prix Singapore and these hardly make up half the list. With 2017 quickly coming to an end, let's take a peek into some of the go-to events in to end the year with a bang in Singapore!

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PR DIY Guide: Developing a Media List

A simple guide to creating media list with aspects of effeciency and maximising technology.

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A Quick Look at Local Media Coverage of the Lee Saga

It all began with a late night Facebook post by Lee Wei Ling and Lee Hsien Yang, siblings of the Singapore Prime Minister, Lee Hsien Loong.

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Medical Tourism & Public Relations: More Than Meets the Eye

With medical tourism becoming increasingly competitive, governments and companies need to continue to strengthen their brand communications and publicity to increase their share of the expanding market.

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Which Public Relations Tool Should I Use?

When planning a PR campaign, it can be tempting to follow successful examples from other businesses or organisations. Tried-and-tested methods supposedly pose less risk, so if it works, why change?

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Cost-effective Micro-influencers: Achieving More with Less.

“The more the better” is a popular notion in the history of mankind, and particularly of the business world. Sometimes, less is more and hence less can indeed be better. Such is the case of micro-influencers, those caught in the huge existential gap between a normal netizen and a top-shot influencer or an A-list celebrity. While their reach pales in comparison to the stars, they have recently become the go-to options for marketers when it comes to influencer marketing. Who are they? Why work with them? How to work with them? Find out here.

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Hotel PR: Attracting Top Spending International Tourists to Singapore

Amid the competitive environment of surging hotel room supply and continuous declining average room rate, what do some of the properties in Singapore do in terms of hotel marketing and public relations to stand tall and alluring to win the hearts and wallets of tourists?

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PR Tips: Are press releases still effective?

As the public relations agency behind 5 installations of Southeast Asia’s largest and most premium whisky and spirits show, Whisky Live Singapore, our work behind the success of these events was hardly considered a breeze. How did publicity take Whisky Live Singapore’s inaugural number of 800 guests in 2010 to 3,000 in 2016? Our secret? Targeted press releases.

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How To Get Your Press Release Published By The Media

... While some argue that press releases no longer work in the context of modern digital communications as the world takes to citizen journalism, we disagree. This is how we work magic...

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What Does It Take To Excel In Hospitality Public Relations

If you think media connection is all it takes to excel in hospitality public relations, think again. It is one thing to generate press releases and garner publicity, and another to ace in hospitality PR. Here’s our tip: Look into how a hotel is chosen by guests in your region and work out the publicity strategies from there.

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Star Wars Special: PR Lessons From The Jedi Masters

Since its inception in 1977, the Star Wars narratives have amassed a great deal of following. Adopting a transmedia strategy, it has provided its fandom with a truly immersive experience, giving birth to a unique subculture. While many look to the film franchise for childhood reminiscence and heart-racing plot build-ups, some of us discovered enlightening advice for public relations practitioners from Yoda and Obi-Wan Kenobi.

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Mother's Day Special: Mothers, Please Have Fun

Surviving Postpartum Blues from Public Relations (PR) Mumpreneur Worries of work and the possible stress of coping with the new baby were found to be the suicide triggers of a mother and her baby who fell from their unit on the twelfth floor in Bukit Panjang, Singapore, late last year. Although maternal mortality is low in Singapore and other developed countries, psychiatric causes – mainly postpartum depression, remain the leading cause of such tragedies.

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Social Media Influencers: A Skin-Deep Industry?

This article lists the 3 qualities essential to be a successful social influencer. The 3 qualities dwell into Identity, Likability and Integrity.

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Facebook, a Social Soundboard on Breastfeeding?

A mother feeds her child and our nation disquiets. We weigh in on how Singapore takes on social issues on social media on this delicate matter.

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Why Do Some Publicity Campaigns Have Greater Success?

In an article published by The Straits Times, Why Some Causes Resonate, Ms Carol Soon, a senior research fellow from the arts, culture and media research cluster of the Institute of Policy Studies, sheds light on the success of Pink Dot.

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